Web Design NC

Deerstone recently developed a Facebook campaign with integrated email marketing for Chick-fil-A of Burlington’s Kids Club program.

Community service and character education are the focus of the program offered by both Burlington Chick-fil-A locations. Through the new Facebook page that includes an email registration form, parents may register their children to receive special offers and a monthly Kids Club newsletter for participating.

Visit the Kids Club facebook page at

http://www.facebook.com/mycfaburlington?sk=app_130347183730585

Kids Club Facebook Page

Considering jumping on the social marketing bandwagon? Perhaps you’ve already put together a Facebook business page and are anxiously waiting for orders to roll in. When it comes to social media marketing, many businesses miss the boat because they approach social media in the same manner they do all other forms of advertising. The result? They fail miserably.

Success with social media comes with the right mindset and approach. Mike Stelzner’s new book, Launch, gives you a detailed guide on how to attack the social media front with a winning strategy.

This book is a must read for anyone new to the social marketing scene. I’m recommending it to all my new and existing clients.

From the author’s website…

Do you dream of achieving extraordinary growth and receiving far-reaching recognition?

In order to accomplish this vision, you’re going to need fuel–nuclear fuel to thrust you away from the pull of gravity and primary fuel to keep you moving every day.

The fuel you need comes from content. Not just any content, but the content your customers will crave and share. But content by itself won’t solve your problems. You also need the help of experts. And don’t forget to put away your marketing messages.

Sound easy? Hardly. Worth it? Absolutely!!

I wrote Launch to show you how to mix these ingredients to achieve stellar success!

Launch at Barnes and Noble

Here’s what you’ll find in the book:

A blueprint for attracting people and opportunities to your business—without any selling or active marketing!

A step-by-step guide for creating 10 different varieties of highly combustible content

A tutorial on how to identify and nurture relationships with influential people in your industry

Instruction on how to give your customers and prospects exactly what they want

“Search Engine Friendly” (SEF) is a term used to describe a website’s design, URL structure, menus, content management system, images, content, catalogs and other website elements that have been optimized for the purpose of search engine indexing.

For example, a search engine friendly URL for a widget on an e-commerce site might look something like this: http://www.widgetsRus.com/blue-widgets/large-blue-widget as opposed to a Non-SEF URL that may look something like this: http://www.widgetsRus.com/index.php?id=34567&cc=blue&size=lg

A search engine friendly page for the widget may have “Large Blue Widget” in the page title, and on the page itself. The images of the large blue widget may have image tags named “large blue widget”, etc. Whereas a non-SEF page title would read “itemID=#34567″, and the page may not have proper item descriptions, image tags, content placement, etc.

In a nutshell, Search Engine Friendly means that a site is technically structured so that search engines can easily read and interpret the content.

“Search Engine Optimization” (SEO) is the process of creating and positioning content on and off the website in order to improve the visibility of a website in the search engines. Having a search engine friendly website creates an easier foundation on which to build your SEO content.

A properly executed SEO campaign should start with keyword research to determine the terms people are actually searching on, search volume, popularity, profitability, etc. Once the keyword phrases are identified, the website is “optimized” by creating copy, articles, videos, blog posts and other content both on the website itself as well as on other online resources (off-page) such as blogs, social media sites, content sharing sites, indexes, directories and other off-page locations. Off-page content is also optimized for the target keyword phrases and includes links back to the main website. This aspect of the SEO process is known as “back linking” or “link building”.

Many web design firms often sell their clients on “SEO”, when in fact they are really performing SEF or simply on-site SEO. Optimizing a website is a rarely a “one-shot and you’re done” exercise. SEO is an ongoing process that involves continual keyword analysis, website monitoring, content creating and link building. Competition for the same keyword phrases creates volatility in the search engine results pages. The winners in the search engine war are the businesses that produce quality, keyword targeted content on a regular basis that position themselves as authorities on the subject.